Rise in Brazilian Butt Lifts and Cosmetic Surgery After the Pandemic

Post-COVID Boom in Cosmetic Surgery

In 2020, the COVID-19 pandemic caused a major shift in global attitudes towards beauty and well-being. In aesthetic medicine and surgery, less invasive and elective procedures predictably declined. However, the downturn wasn't as dramatic as in other sectors, with a significant surge in demand for the Brazilian butt lift (BBL). This is largely attributed to social media influence, especially Instagram.

 

Data from the American Society of Plastic Surgery (reflecting global trends) shows an annual sector growth of 3%, but since lockdowns ended, clinic requests have revitalized the sector, exceeding pre-pandemic expectations. The international market, estimated at over $50 billion in 2020, is projected to reach $67 billion by 2026.

 

The Return to Social Life and Cosmetic Surgery

A rush for cosmetic procedures preceded the return to social life after lockdowns. After prolonged time at home, individuals sought quick, visible, and reliable results for their fitness goals. Patients needed effective solutions within a short timeframe.

 

Body reshaping requests have increased recently: liposuction, mini-abdominoplasty, breast augmentation, hyaluronic acid buttock fillers, and buttock and breast lipofilling. But the BBL is experiencing an unparalleled boom. Lockdowns may have provided time for reflection, leading patients to invest in their bodies and finally pursue long-considered changes.

 

Buttocks: The New Frontier of Aesthetic Interventions

Post-pandemic, the buttocks are a primary focus for surgical interventions. Along with thighs and hips, they're the most frequently targeted body area, predominantly among patients aged 20 to 60-65.

 

The profile of BBL patients is evolving. 20-30 year olds, often fit but with localized fat deposits and cellulite in the buttocks, saddlebags, abdomen, or hips, seek lasting solutions after experiencing bodily changes due to lockdowns. They often exercise and have used beauty treatments before seeking a more effective or faster solution.

 

Women in their 40s also seek body reshaping, including BBLs, due to weight gain, decreased physical activity, changes related to pregnancy, breastfeeding, and menopause.

 

Prettier Buttocks for Instagram After Lockdowns

Where Does This Desire to Reshape the Buttocks Post-Pandemic Come From?

Social media is a strong influence. Specialists also suggest a general flattening of buttock shape due to sedentary lifestyles following COVID-19 lockdowns, contrasting with Instagram aesthetics. Seeing high, firm buttocks online has driven many to seek the desired shape, mainly through BBLs.

 

Increased reflection time and reduced leisure spending during lockdowns, combined with social beauty standards, have led many to pursue cosmetic surgery.

 

Boom in Butt Lifts, But Not Only

This isn't limited to buttocks: aesthetic medicine centers saw a sharp increase in requests after the first lockdown. Teleworking and video conferencing may have led to increased self-scrutiny, contributing to the decision to undergo cosmetic procedures.

 

What Does a Brazilian Butt Lift Procedure Involve?

Surgeons use liposuction to remove excess fat from the abdomen, love handles, and lower back. This fat is then processed and transferred to the buttocks, with the quantity and size determined during a pre-operative consultation with the patient.

 

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